"To empower and inspire mindful, purpose-driven entrepreneurs to align their marketing with their deeper purpose—so they can grow businesses that transform lives, serve with authenticity and integrity, and generate real, sustainable success."

ABOUT SHANNON

I’ve spent most of my life in marketing and sales—first in corporate America, then in the fast-paced online world. For years, I followed the traditional path: pushy tactics, high-pressure launches, and strategies that just didn’t feel right. And I helped a lot of entrepreneurs make a lot of money.

Eventually, I had to walk away from all of it. I knew there had to be a better way. It wasn't just about making my clients millions of dollars.

That’s when I discovered something that changed everything: I started testing out how Marketing can be rooted in service, authenticity, and trust—and still get powerful results.

Now, I help mindful, purpose-driven entrepreneurs launch and grow their businesses using my proven 7-Step Soulful Marketing System—a strategic, integrity-filled process that aligns with your mission, values, and voice—while attracting your dream clients and creating more meaningful, sustainable success.

Over the last 19+ years, I’ve supported clients in generating over $15 million in revenue through authentic marketing strategies, purpose-led launches, and online customer experiences that actually connect and convert.

Some of the visionary entrepreneurs and companies I’ve worked with include Janet Attwood, Dr. Perlmutter, Lisa Sasevich, Jack Canfield, Dan Kennedy, and Jeff Walker.

I treat every business like the one-of-a-kind soul that it is—because cookie-cutter marketing doesn’t work when you’re here to make a real difference.

Before starting my business, I spent over 20 years in executive-level marketing, sales, and publishing at companies like Random House, McGraw-Hill, Pearson, and Simon & Schuster International. That experience gave me the structure and strategy I bring to every marketing client.

Whether you’re launching a new offer, refining your message, or ready to market in a more aligned way, I’m here to help you lead with authenticity, connect deeply with your dream clients, and build an incredibly successful, value-driven business.

A FUN FACT: I still have the film camera—my old Pentax ME—that I used in high school and college as the yearbook photographer. My dad gave it to me for my 12th birthday, and I’ve been obsessed with stories and taking and posting pictures ever since.

"I help mindful, purpose-driven entrepreneurs launch and grow their businesses using my proven 7-Step Soulful Marketing System—a strategic, integrity-filled process that aligns with your mission, values, and voice—while attracting your dream clients and creating more meaningful, sustainable success.

I’m known for creating Soulful Marketing—a mission- and values-driven approach that helps mindful, purpose-driven entrepreneurs market their work with authenticity, transparency, and genuine connection. When your marketing is aligned with your mission and values, it stops being about selling—and becomes about attracting and serving. Soulful Marketing helps you attract your dream clients by staying rooted in your values, speaking honestly, writing to connect, and building relationships. It’s marketing that feels as real and meaningful as the purpose behind your work—and the impact you’re here to make."

Shannon works 1:1, in a group or membership setting and she specifically works with:

"My dream clients are mindful, purpose-driven entrepreneurs—coaches, creatives, healers, and changemakers—who want to market their work with authenticity and integrity. They care deeply about making an impact and are ready to ditch the hype and pressure-based tactics in favor of real connection, transparency, and building trust. They're not here to "sell"—they're here to serve. And they want their marketing to reflect that. Many don’t like selling or marketing."

1. Create marketing rooted in your mission, vision, and voice — so every word, offer, and story feels like a natural extension of your purpose.
2. Build trust through real connection — not performance — by showing up with presence, clarity, and emotional truth.
3. Translate the heart of your work into language that resonates deeply — the kind that makes your dream clients say “I feel like you’re talking to me.”
4. Reclaim your visibility as a sacred act of service — not a task to check off. This is how you get seen without selling out.
5. Align your offers and outreach with what you actually believe in — so your business grows without forcing, faking, or hustling.

You don’t need to be louder. You need to be truer. Most marketing is about grabbing attention. Soulful Marketing is about earning trust. That starts by telling the truth, and building trust and relationships. It’s about attracting and connecting. You’re not “selling” anything.

“The more you show up as yourself, the more your dream clients will say, ‘Where have you been?"

“You don't need another tactic or funnel. You need a marketing system that feels aligned with who you are and how you serve.“

We all know how important communication is and understanding how to easily get in touch!

Shannon gets back to her inbox within 24-48 hours.

Email Shannon: [email protected]

If you are interested in connecting, simply put in the SUBJECT: “Interested in Connecting,” and I will get back to you within 24 - 48 hours.

CONNECT WITH SHANNON ON SOCIAL MEDIA

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DISCOVER SHANNON'S WORK

Website

www.SoulfulMarketing.com

Blog

https://shannonmcc.com/
 

Book Review Site

https://booksyougottaread.com/ 

SHANNON'S OFFERS

• Soulful Marketing 7-Step System

https://www.soulfulmarketingsystem.com/Invest-In-Soulful-Marketing-System 

• Soulful Marketing Accelerator Waitlist Page

https://www.soulfulmarketingsystem.com/waitlistsma2